CARE PLAN
$295/MO · CANCEL ANYTIME · 30 DAYS NOTICE
The monthly subscription that keeps your Hexidus-built site running on modern infrastructure, updated with fresh content, and monitored for uptime — without you hiring a developer every time a service changes. $295 per month. Cancel anytime with 30 days notice. Take the code in-house whenever you want.
Most Launch Stack clients choose Care Plan. Those who don't typically have an in-house developer already.
THE PRODUCT
Most web agencies sell “retainer” packages that blur the line between maintenance and new work — “$1,500 a month for ongoing updates” where half the month is spent arguing about what counts as “ongoing.” Care Plan isn't that.
Care Plan is a fixed monthly subscription that keeps your site alive and slightly improving. Hosting on Hexidus Vercel infrastructure. Uptime monitoring. One to two content updates per month. Minor design tweaks. Software updates and security patches. Quarterly performance reviews. That's the entire scope. About two hours of my time per client per month.
Anything bigger — a new page, a chatbot retraining, a major redesign, a new integration — is quoted separately as a small engagement. I'd rather price those cleanly than let Care Plan quietly creep into a full-time retainer. That discipline is what makes $295/month sustainable for both of us.
What Care Plan is for
Care Plan exists to keep your site from decaying. Most DPC sites go stale within 12 months — services change, pricing moves, new providers join the practice, and the site slowly becomes outdated. Care Plan prevents that decay. It's the minimum ongoing investment that keeps your practice infrastructure aligned with your actual practice. Not more, not less.
WHAT'S INCLUDED
Here's exactly what $295/month buys. No “up to” qualifiers, no service ranges, no “terms may vary.” The same scope every month. Roughly two hours of my time per client, split across four categories.
Infrastructure
The stuff you never want to think about.
- Vercel Pro hosting on Hexidus infrastructure
- Uptime monitoring with automated alerts
- SSL certificate maintenance and renewal
- Domain DNS management
- Automatic framework and dependency updates
- Security patches applied within 72 hours of release
- Daily automated database backups (Supabase)
Content updates
Up to 2 hours of work per month.
- 1–2 content updates per month — submitted by email or Slack
- Examples: update hours, add a service, swap a hero image, update team bios
- Minor copy edits and text revisions
- Image optimization and replacement
- FAQ additions and refinements
- Price or membership tier updates
- Blog post publishing (you write, I deploy)
Design tweaks
Small improvements that compound.
- Color adjustments and brand refreshes
- Spacing, padding, and layout refinements
- Small component swaps (button styles, card layouts)
- Accessibility fixes identified through ongoing audits
- Mobile responsiveness improvements as new devices emerge
- Performance optimizations (Lighthouse re-runs quarterly)
- Minor bug fixes identified in production
Reporting & support
You see what's happening.
- Quarterly written performance review (leads, chatbot conversations, top pages, uptime)
- Proactive suggestions (2–3 per month based on analytics)
- Priority response via email (24 hours on weekdays, 48 on weekends)
- Private Slack channel access (Pro clients only)
- Monthly billing summary and work log
- Annual strategic review (what's working, what to consider next year)
Month-over-month, the work happens on a predictable rhythm:
WEEK 1-2
Content update requests collected and queued
WEEK 2-3
Updates executed, deployed, verified
WEEK 3-4
Performance monitoring, next-month planning
SCOPE CLARITY
Care Plan is intentionally small-scope. If I included every possible post-launch need, the price would have to be $800–$1,500/month to sustain quality. Instead, the base price stays at $295/month, and larger work gets quoted separately as transparent add-on engagements. Here's the line.
| Not included | How it's priced |
|---|---|
| New page builds (beyond minor content updates on existing pages) | $150–$300 per page, add-on |
| Major redesigns or re-skinning | Quoted as a new small engagement ($2,500–$5,000) |
| Chatbot retraining on expanded knowledge base | $1,500 add-on |
| Welcome email sequence additions or rewrites | Quoted per scope |
| Site migration if you move platforms (e.g., to a new domain or hosting) | $1,000–$2,500 |
| SEO content strategy or editorial calendar management | Not offered — refer to SEO specialists |
| Paid ads management (Google, Facebook) | Not offered — refer to specialists |
| Ongoing blog content writing | Not offered — you write, I deploy |
| HIPAA compliance support | Not offered — outside scope |
| Any work exceeding 2 hours per month on recurring basis | Quoted as a small engagement |
Every add-on is quoted upfront before work begins. You approve the quote, pay the invoice, and the work starts. No retroactive billing. No “I'll charge you later for the extra time.” If a request crosses the 2-hour-per-month line, I'll flag it and quote it before touching anything.
CODE OWNERSHIP
This is the question every prospect asks on the intro call, so here's the clear answer up front. Care Plan keeps code on Hexidus infrastructure while you're subscribed. When you want to leave — whether that's month 6 or year 5 — there's a one-time $500 transition engagement that hands off everything cleanly.
The split is simple. You always own: your content, your branding, your domain, your Cal.com account, your Google Business Profile, and all your business data (leads captured, analytics, customer info). None of that is ever on Hexidus infrastructure beyond the minimum needed to run your site. On Care Plan, the only thing on my infrastructure is the code — and that transfers whenever you want it.
On Hexidus infrastructure
WHILE YOU'RE ON CARE PLAN
- GitHub repository (code source)
- Vercel deployment (hosting)
- Supabase project (lead capture database)
- Resend sending domain (email)
- Sentry error tracking
Transfers on Care Plan exit for $500 one-time.
Always yours
FROM DAY ONE, EVERY DAY
- Domain name and DNS control
- All written content (copy, blog posts, images)
- Practice branding (logo, colors, photography)
- Cal.com account and booking history
- Google Business Profile
- Google Analytics 4 data and property
- All leads captured via your site
- Customer contact information
No transfer needed. Already yours.
The transition, when you want it
$500 one-time. Paid upfront. Here's what happens:
- 01GitHub repo access transferred to your chosen developer or organization
- 02Vercel deployment credentials handed over, or site migrated to your Vercel account
- 03Supabase project transferred to your Supabase account
- 04Written runbook delivered covering hosting, database, deployment, and common maintenance tasks
- 0530-day post-transition support window via email for questions as your team takes over
No penalty for leaving. No exit fees beyond the $500. No 30-day lockout after transition. The relationship ends cleanly — which is the only way it should end.
WHY MOST CLIENTS STAY
Most retention copy from software companies is manipulative — “you need us or everything falls apart!” Here's the honest version. Care Plan isn't necessary. It's convenient. These are the three reasons Launch Stack clients typically decide the convenience is worth $295/month.
You don't want to manage developers.
The alternative to Care Plan is hiring a freelance developer every time something breaks or needs updating. That means: finding the developer, vetting them, briefing them on your site's architecture, waiting for them to get up to speed, reviewing their work, and paying hourly rates that usually land at $75–$150/hour. For a typical small update that takes me 20 minutes because I built the site, a freelance developer might need 90 minutes to understand the context first. The math almost always favors Care Plan.
The infrastructure is boring but critical.
Vercel, Supabase, Next.js — these tools are production-grade and quietly update themselves in the background. But 'quietly update' doesn't mean 'zero maintenance.' Framework major versions need testing. Dependencies need auditing. Supabase has occasional breaking changes. Security patches need applying. Care Plan is me handling all that in the background so you never think about it. The most valuable thing about the subscription isn't the visible monthly updates — it's the invisible maintenance that prevents your site from breaking three years in.
Monthly content momentum.
Most practices fall behind on content updates within six months of launch. A service gets added but never shows up on the site. A provider joins but their bio never goes live. Hours change for a holiday but the site still lists the old hours. Care Plan's 1–2 monthly content updates keep your site aligned with your actual practice, which is the minimum to keep SEO compounding and prospects getting accurate information. Without monthly momentum, the site becomes increasingly wrong over time until it needs a whole redo.
None of these are true if you have an in-house developer, a technical co-founder, or you're comfortable running your own Next.js infrastructure. In that case, self-hosting is the right call. For everyone else — most DPC founders — Care Plan is the quieter path.
THE DECISION
Choose Care Plan if:
DEFAULT CHOICE
- You don't have an in-house developer or technical partner
- Your time is worth more running the practice than maintaining infrastructure
- You want monthly content updates without hiring and managing freelancers
- You want one person accountable for the site continuing to work
- You prefer predictable monthly costs ($295) over unpredictable hourly bills
- You're comfortable with a solo operator handling your site's ongoing needs
- You want the person who built it to maintain it
Most Launch Stack clients fit here.
Skip Care Plan if:
VIABLE FOR SOME
- You have an in-house developer or technical partner already
- You're a solo operator with strong technical skills (Next.js, Git, Vercel, Supabase)
- You have a freelance developer you already work with on an hourly basis
- You prefer to own all code and infrastructure from day one
- Your practice has a defined tech stack you want to integrate with
- You're comfortable managing hosting, security updates, and framework changes yourself
Roughly 20% of Launch Stack clients. Take the $500 transition instead.
Care Plan is month-to-month. You can switch from one path to the other at any time. Launch with Care Plan, decide after 6 months you want to take it in-house, pay the $500 transition, done. There's no long-term commitment either way — the structure is designed to let you change your mind.
NEXT STEP
$295/month. Cancel anytime. The question is whether it fits.
The intro call is 20 minutes. We talk about whether a Care Plan engagement makes sense for your situation — whether you have the technical resources to self-host, whether monthly content momentum matters for your practice, whether the convenience is worth the cost. If it's not a fit, I'll tell you on the call.
Or email robert@hexiduslabs.com with “Care Plan question” in the subject
Looking to start with a build first? See the Launch Stack →