BUILD ENGAGEMENT
A working website and non-PHI lead capture in 21 days. Built for independent practices. Not a Wix template.
Investment
$3,000
Timeline
21 days
Deliverable
Live site at your domain, source code, full ownership
Or email robert@hexiduslabs.com directly
WHO THIS IS FOR
You run a solo or 1–2 provider independent practice — DPC, functional medicine, MedSpa, PT/rehab, concierge — and one of these is true:
- —You're pre-launch and need a real site fast, not a year-long agency project
- —Your current site is a generic template that's slow, looks like everyone else's, and doesn't convert visitors into intake leads
- —You're paying $200/month for Wix or Squarespace and the SEO performance is hurting patient acquisition
- —An agency quoted you $10K–$15K and 12 weeks for a build you don't actually need that much surface area on
WHAT YOU GET
A 5–7 page website built in Next.js, deployed on Vercel, with non-PHI lead capture and booking integration. Specifically:
Site build
- —5–7 pages: Home, About, Services, Approach (or Conditions Treated), Pricing/Membership, Contact, plus one optional (FAQ, Resources, Press)
Built on one of three clinical template tracks:
- —Editorial Warm — DPC, concierge, functional medicine
- —Athletic Performance — PT, rehab, sports medicine, chiropractic
- —Luxury Wellness — MedSpa, aesthetics, longevity
- —Mobile-first, accessible (WCAG AA), 90+ Lighthouse scores across performance, accessibility, SEO
- —Hosted on Vercel; deployed to your custom domain
- —Cloudflare DNS configuration if needed
Lead capture
- —Lead capture form (Tally or Typeform) with branching logic to route prospect inquiries to the right place
- —Routes to your email or CRM as new prospect leads — not for collecting patient health information
- —Your existing HIPAA-compliant intake system (EHR, patient portal, etc.) is linked from the site for actual patient onboarding
Booking integration
- —Connected to Calendly, Acuity, or your existing scheduling tool
- —One-click flow from any CTA to "Book a discovery call" or equivalent
SEO foundation
- —On-page SEO setup (meta tags, schema.org/MedicalBusiness markup, sitemap, robots.txt)
- —Local SEO (NAP consistency, Google Business Profile prep checklist)
- —Core Web Vitals optimized
Analytics
- —Google Analytics 4 connected
- —Conversion events on key CTAs (booking, intake, contact)
Ownership
- —All source code transferred to you on launch (GitHub repo)
- —Full Vercel project transferred to your account
- —Domain stays in your name throughout
- —No platform lock-in. You own everything.
BRANDING AND VISUAL IDENTITY
The build uses one of three template tracks (Editorial Warm, Athletic Performance, Luxury Wellness) chosen during the discovery call to match your practice type. Within the chosen track, your logo, brand colors, and brand fonts are incorporated — you bring what you have, I fit it to the structure. If you don't have a brand identity yet, the templates ship with refined default palettes that work without one. If you need a full brand identity created from scratch, that's a separate engagement scoped after the fit call.
WHAT'S NOT INCLUDED
- —Custom logo or full brand identity design (use existing brand or refer to a brand vendor)
- —Long-form copywriting (you provide subject matter expertise; I structure, edit, and write headers/CTAs)
- —Custom backend systems (EHR integration, custom CRM, custom intake form coding)
- —Custom AI chatbot (separate offer, post-launch)
- —Paid ads, marketing campaigns, or content calendar setup
- —Ongoing maintenance after the 30-day post-launch window (separate monthly support if needed)
- —Photography or video production (use existing assets or stock; advice on selection included)
PROCESS
DAY 1
DISCOVERY + CONTRACT + 50% DEPOSIT
Discovery + contract + 50% deposit
Discovery call (45 min) → template track selected → contract → 50% deposit
DAYS 2-4
CONTENT SCOPING
Content scoping
Content scoping: I send a structured questionnaire, you fill in expertise; I draft structure
DAY 5
DESIGN PREVIEW
Design preview
Design preview: first visual on your selected template track, you choose direction
DAYS 6-14
BUILD PHASE
Build phase
Build phase: full site construction, content integration, intake + booking wiring
DAYS 15-17
REVIEW WINDOW
Review window
Review window: you walk the site, send feedback, one round of revisions
DAYS 18-20
FINAL POLISH
Final polish
Final polish, SEO check, performance tuning, accessibility audit
DAY 21
LAUNCH
Launch
Launch: site live on your domain, source transferred, 50% balance due
INVESTMENT
$3,000
Flat fee.
- —50% ($1,500) deposit to confirm slot and start
- —50% ($1,500) on launch day
- —One round of revisions included
- —Additional revisions: $150/hour, billed in 15-min increments
- —Source code and full project ownership transferred at launch
WHY THIS IS DIFFERENT
Not a template tool. Wix, Squarespace, and similar template tools produce sites that look templated, load slowly, and rank poorly. A Next.js site loads in under a second, ranks better for local search, and converts visitors more reliably.
Not a generalist freelancer. I have 22 years inside healthcare across ICU, radiology, and pharmacy, with a background in functional medicine. I write your About page like a practitioner, not like a marketing intern.
Not an agency. Agency builds run 8–16 weeks, cost $10K–$25K, and saddle you with a CMS you'll never use. This is 21 days, fixed price, and the codebase is clean enough to hand to any Next.js developer if you ever need to take it elsewhere.
Not a black box. You own the GitHub repo, the Vercel project, the domain, and every line of code. No platform lock-in.
FAQ
AFTER LAUNCH
Source code, Vercel project, and domain transfer to you on launch. You own everything. After the 30-day post-launch support window, you have three options:
- —Manage the site yourself (you own all the code)
- —Hire a developer hourly when you need changes
- —Optional Care Plan retainer at $295/month — hosting management, monthly content updates, performance monitoring, quarterly reviews, priority support, and SEO maintenance. Cancel anytime. Not required.
NEXT STEP
Book a 20-min fit call.
If we're a fit, the discovery call is the next step. If we're not, I'll tell you that on the fit call and recommend someone better suited. No pressure, no upsell.
Or email robert@hexiduslabs.com
Need a sober third-party read before the build? See the Practice Growth Audit →